The Business of a Clinic (BOAC)

Why Clinics Fail at Software, Patient Follow-Up, Risk, and the User Problem (BOAC E14)

Jared Aron Season 1 Episode 14

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0:00 | 22:32

Most clinics don’t have a technology problem. They have a user problem.

In this episode, Jared Aron breaks down why even “modern” practice management systems (PMS/EMR/EHR) often get used at 10–20% of their potential in real-world clinics — and why that gap creates downstream issues like DNAs, cancellations, poor follow-up, lost revenue, and hidden clinical/legal risk.

We dig into the category error of using a booking system like a CRM, why clinics end up stacking multiple disconnected tools, and why “we already send reminders” doesn’t solve what happens after a patient goes quiet.

Jared also shares a provocative prediction: healthcare software will increasingly be implemented like medical devices — with training, certification, and “forward-deployed” support living inside clinic workflows — because the bottleneck isn’t more features. It’s adoption, continuity, and execution.

Topics covered

  • Why clinics only use a fraction of their PMS feature set
  • Front desk turnover, fragmented workflows, and why “nobody pushes the buttons”
  • The difference between practice operations vs patient operations
  • Why reminders don’t prevent DNAs, cancellations, and drop-off
  • The hidden consequences of weak follow-up: revenue leakage + clinical/legal risk
  • The future: software delivered like hardware (training, certification, embedded support)
  • “Nice-to-have” vs “need-to-have” and why clinics underestimate the delta

Mentioned

  • Practice management software (PMS), EMR/EHR, CRM tools, pipeline/funnel management (e.g., Pipedrive)
  • Patient relationship management beyond the calendar + clinical notes

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